Covered California reaches out to girls

Covered California: It’s super-cool to have insurance. Totes.

Check out this recent tweet from Covered California.

Covered California ‏@CoveredCA      Feb 6

The next best thing to a cute boy: affordable coverage. Call a Certified Enrollment Agent: http://bit.ly/1bu9pDx  pic.twitter.com/mkSpMlNeIh

The next best thing? Really?

It must be true. The tweet was RETWEETED 4 TIMES and FAVORITED ONCE! 

Not bad for a state of 38 million.

Twitter Feedback

And if that weren't enough, check out the feedback:

• Douchey!!!
• Target demographic?: Tweens don't buy their own insurance
• Degrading and sexist
• Why you hate lesbians?
• Beyond stupid.

Is it just me, or does it appear that absolutely no one has anything positive to say about the tweet. I would have thought that Covered California and their media machine (highly paid consultants) would be actively deleting snarky reviews. At the very least posting positive reviews from shills.

What’s going on at Covered California’s media center?

Either someone is asleep at the switch, or nobody monitors this stuff on weekends, or they are committed to honesty and fairness.

I'll let you pick.